KUALA LUMPUR, March 12 — Telekom Malaysia yesterday signed a five-year multi-million pound sterling deal to sponsor Manchester United that could generate up to RM100 million in revenue a year from one of the world’s most popular football clubs.
The deal was signed after the Red Devils beat Milan 4-0 and is the telecommunication company’s second large-scale English football sponsorship deal announced this year, after the agreement with the England Football Association earlier this year to sponsor the England National team on a one-year contract.
Malaysia’s connection with the Red Devils began in 2005 when Air Asia put up A-boards in Old Trafford. The low-cost airline later went to sponsor patches in the match officials’ uniforms. Another company involved in English football was Proton when it sponsored Norwich City football club. BERITA SELANJUTNYA SILA KLIK
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